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Messe Berlin (Singapore), one of the world’s leading trade fair companies, announced that it will be organising the inaugural MICE Show Asia 2019 in Singapore.
The 3-day business-to-business travel trade show will take place during 16-18 October 2019, at the Sands Expo & Convention Centre, at Marina Bay Sands, MICE Show Asia is co-located with ITB Asia 2019 and under ITB Asia’s umbrella of events.
The new show will shine the spotlight on Asia’s meetings, incentives, conferences and exhibitions (MICE) sector. The gathering will see professionals from the incentive travel, meetings,and events industries come together to discuss the latest trends, hear from up-and-coming MICE innovators, and network with suppliers.
MICE Show Asia2019 will bring together participants out of which 47% are from MICE Agencies, 26% from Corporates such as Meetings & Incentive Planners, 15% from Professional Conference or Exhibition Organisers, 9% of attendees will be from Association buyers, and 3% will be present as Independent Planners. Over 60% of MICE buyers are from Asia-pacific (APAC) countries.
At MICE Show Asia, exhibitors represent a wide range of convention bureaus, destination marketing organisations, convention centres, hotels and resorts,as well as technology and business events solution service providers and more.
MICE Show Asia is where the incentive travel, meetings and events industries will come together to connect and build the future of MICE.