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ITE Hong Kong 2018, will once again integrate successfully leisure focused 32nd ITE and 13th ITE MICE, maintaining separate trade/MICE days and public/FIT days, each with its own promotion, and highlight theme travels which are attractive to affluent travelers including FIT.
Its trade visitors mainly come from Hong Kong (Asia’s 3rd largest) and mainland China, the world’s largest travel source market. So in “Trade Days”, the exhibitors meet travel trade from Hong Kong and China, MICE, corporations for trade promotions and channel sale, and affluent FIT in “Public Days” for retail sale and public promotions in one stop – ITE!
The two trade days, which require registration with business card for admission, drew 12312 regional buyers and visitors. ITE Hong Kong effectively combines ITE MICE and the leisure focused ITE, bringing more quality visitors, who have comparable interest level on destinations in Europe. A pioneer among Asian travel fairs, ITE Hong Kong features trendy travel themes popular with affluent travelers including FIT, and trade visitors.
B2B Program including Business Meeting – While majority of meetings of visitors and exhibitors took place in stands, the organizer holds Business Matching for quick dating between buyers and sellers, stages series of seminar such as Destinations Updates, and help promoting online registration for exhibitors’ seminars etc.
There were over 89k public visitors in ITE 2017, and 87% prefer traveling in FIT / private tours. Public visit ITE to plan holidays and make booking. Some 90 travel seminars were held in public days, which were well attended with the most popular ones drawing nearly 200 audiences each.
FIT dominates Hong Kong outbound and getting more popular in mainland China etc. In fact, Hong Kong passport holders can visit over 150 countries and regions without visa, and many Hong Kong citizens and ITE public visitors speak English. Also, nearly 2/3 book directly with suppliers who i.e. can be overseas hotel or land operators.