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As a driving force in the travel industry, ITB Berlin gives important impulses to a continuously growing market. Exhibitor sales of about 6 billion Euro and an exhibitor satisfaction rate of 92 percent are evidence enough that supply and demand meet at the right place.
Since 1966, the structure of ITB Berlin was developed and expanded. In the exhibition area, trade visitors as well as public visitors have the chance to explore the international travel industry’s entire product spectrum.
With more than 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented companies from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies.
In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors.
In 2016 is ITB Berlin’s 50th anniversary. The occasion is reason enough to look back once again at the history of ITB Berlin, which is closely linked with that of the international tourism industry. ITB Berlin’s anniversary campaign relives a past full of fascinating places and cultures, moving experiences and encounters as well as historically important moments. Taking as their slogan ’From Berlin With Love’, in cooperation with airberlin 50 Berliners are travelling to 50 destinations around the world where, as ambassadors of ITB Berlin, they are meeting a total of 50 representatives. Together, their subject is 50 special events, topics or projects that were and are of particular significance to tourism. The representatives receive a limited edition ITB Buddy Bear from the ambassadors as a personal ’“thank you“ for their support over the years for the world’s leading travel trade show.
Moreover, the ITB Berlin Convention will take place on 9-12 March 2016. A top-notch and visionary convention program with high-ranking speakers from the industry, science and politics addresses the latest trends and presents innovative business models of the global tourism sector.
The Greek Travel Pages (GTP) attends ITB Berlin 2016 as an exhibitor.