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The Greek Brand New, is a glance to the new aesthetic of Greece, through the brands, the products, the projects and the ideas of 22 companies, which work on the sections of clothes, accessories, beachwear, souvenirs and design products.
The companies and their products that are about to be shown are not at the level of plans and ideas but already branded products. Among them many well established in Greece and few abroad.
The aim of the event is to define that new and fresh Greek aesthetic, to share it with all those who work for something new and create the prospect of targeting to to the markets abroad.
The co-organizers are optimistic, that in the close future, the event will become the big annual trade show, where every new and innovative product, designed and produced in Greece, will be presented. Furthermore, to be the step of launching of all these new small businesses and a place to invite buyers from abroad to meet and open their markets to the new modern Greece.