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Greece's latest tourism industry news by Greek Travel Pages (gtp)

Public/Private Initiatives For Greek Tourism In The Works

The Greek National Tourism Organization (GNTO), foreign tour operators and Greek expatriates have launched a series of initiatives aimed to restore the country's image internationally and reverse the negative trends that have affected bookings in Greece so far.

German Tour Operators Launch Campaign For Greek Tourism

“For true friends only trust counts,” is the slogan of a print campaign launched in late March in the German media to support Greek tourism.

Public-Private Tourism Marketing Company Becomes Official

The Greek Government approved an amendment tabled in Parliament last month that opened the way for the establishment of a public-private marketing company for Greek tourism. The amendment was tabled by Culture and Tourism Minister Pavlos Yeroulanos and specifically involved a...

Οι θέσεις των κομμάτων για τον τουρισμό: ΔΡΑΣΗ

Η οικονομική δραστηριότητα που απορρέει από την άφιξη τουριστών στη χώρα μας αυξάνει τα έσοδα των επιχειρήσεων που δραστηριοποιούνται στον τουρισμό και έχει ως τελικό αποτέλεσμα την αύξηση των θέσεων εργασίας. Θέλουμε περισσότερους επισκέπτες στη χώρα μας καθ’ όλη τη διάρκ...

Athens To Welcome Leading German Tour Operators Next Month

Germany's leading travel industry media group FVW Mediengruppe will hold its annual workshop in Athens next month and give Greek hoteliers the opportunity to discuss strategies to strengthen the tourism demand from Germany to Greece, the Hellenic Chamber of Hotels announced last month.

“Greece Is Changing” Initiative Launched

A group of leading Greek businessmen recently decided to take matters into their own hands and joined forces to promote full page advertisements in various European newspapers and invite Europeans to take a closer look at Greece’s path of reform to ensure its commitment to Europe.

Tourism Enterprises Participate In Social Intervention

“The new government formed not long ago is offering to turn the page and introduce modern and constructive perceptions,” according to the social intervention text signed last month by 62 Greek businessmen, including the president of the Association of Greek Tourism Enterprises...

GNTO Joins Forces With Thessaloniki

Destination Thessaloniki is preparing a dynamic promotion and marketing campaign for 2012 with a new business plan and brand strategy, according to the northern city’s mayor and president of the Thessaloniki Tourism Organization, Yiannis Boutaris.

Greece Signs Up For European Commission Project

“It is very important for our country that we are participating for the first time in a consistent European initiative that aims to attract tourism to Europe,” Deputy Culture and Tourism Minister George Nikitiadis said last month after signing a memorandum of understanding to...

Hellenic-Chinese Union Announces Initiative For Greek Tourism

“Greece is expected to welcome some 200,000 Chinese tourists to Greece by 2015,” the president of the Hellenic-Chinese Union for Economical, Commercial and Cultural Communications, Lan Xiao Cheng, said last month during a briefing on attracting the Chinese market to Greece.

HATTA Participates In School Tourism Initiative

“The international and Greek student community is a huge ‘reservoir’ from which Greek regions could draw visitors from throughout the academic year,” Yiorgos Telonis, president of Hellenic Association of Travel and Tourist Agencies (HATTA), said during the announcement of the new...

Greek Breakfast At 7th HORECA

The Hellenic Chamber of Hotels will present the “Greek Breakfast” initiative this month at the 7th International Hotel, Restaurant and Cafe Show HO.RE.CA., to take place 4-7 February at the Athens Metropolitan Expo in Spata. The event will be held in cooperation with the Hellenic...

Greek Tourism Promoted Via Crowd-Funding Initiative

“Greeks offer an excellent tourism product that millions of tourists enjoy year after year and we chose to support tourism because of its significant potential in re-starting the Greek economy,” Greek descent George Kleivokiotis told the press last month.

Greek Restaurants In The U.S. To Promote Tourism

Greek tourism will be promoted via 4,500 restaurants in the United States based on an initiative to be carried out by the “Alliance for Greece”* group, Deputy Culture and Tourism Minister George Nikitiadis announced at an event held at the Acropolis Museum in November 2011. Under...

Greek Museums And Sites Get New Standards

“Our goal is for all monuments to provide the basic services to the visitor,” Culture and Tourism Minister Pavlos Yeroulanos said while reviewing the progress of the ministry’s three-year plan to upgrade services of archaeological sites and museums. The program was launched in...

Campaign Launched To Inspire Tourists To Shop

The National Confederation of Hellenic Commerce has launched a campaign aimed to stimulate local Greek markets by attracting tourists and Greek consumers to shop, the Greek press said last month. The new campaign is titled “AGORA” and promotional material to inspire consumers to...

Athens’ Visitor Greeter Program Launched

The Athens Tourism and Economic Development Company (ATEDCo) in late July launched “This is MY Athens,” a new free tourist service that welcomes visitors to the Greek capital and promotes cultural exchange between locals and travelers.

Athens’ Hotels-Expedia.com Campaign Continues

Culture and Tourism Minister Pavlos Geroulanos last month approved a three-month extension of a campaign launched by the Athens-Attica Hotel Association and online travel company Expedia.com. The Greek National Tourism Organization will finance the extension of the campaign.

Hotel Chamber Goes On The Air With Tourism Message

The Hellenic Chamber of Hotels last month broadcasted a video/message to Greek citizens to raise awareness of the beneficial effects of tourism on the Greek economy and society.

Faliro Delta To Become Biggest Park In Athens

“This park will become a new destination in the city,” renowned architect Renzo Piano said while presenting the final architectural plans for the development of the Faliro Delta in late June to the Greek media. The plans were funded by the Stavros Niarchos Foundation.