Rhodes and Chania on Crete are among British travelers’ favorite seaside places to holiday this year but all-time favorite Mykonos has dropped in popularity, found the latest survey released by consumer review site Which?.
The survey assessed the experiences of 3,500 travelers who rated 44 coastal towns and cities across Europe for their beach, seafront or marina, food and drink, accommodation, tourist attractions, attractiveness, shopping, entertainment, peace and quiet, safety, friendliness, and value for money.
The European coastal destination Britons love the most in 2023 is Valencia in Spain with an overall score of 91 percent. Valencia topped the poll with a destination score of 91 percent, receiving five-star reviews in seven out of the 12 categories.
“Visitors heaped praise on the city’s beaches, rating them a full five stars out of five, and it was the only Spanish destination in the survey to score full marks for value for money,” said Which?, adding that the Spanish city had also scored a full five stars for the quality of its tourist attractions, shopping, friendliness and attractiveness.
The Top 10 seaside towns and cities in Europe according to Which? reviews are: Valencia, Spain; Porto, Portugal; Venice, Italy; Tavira, Portugal; Pollença, Mallorca Spain; Chania Town, Crete, Greece; Rhodes, Greece; Syracuse, Sicily, Italy; Barcelona, Spain; and Lisbon, Portugal.
Mykonos drops in popularity
At the bottom of the list in spot 20, once popular Greek island Mykonos with a total score of 58 percent awarded three stars for its sea, marina and friendliness and four stars for its attractiveness. Impacting Mykonos is its reputation for overcharging foods and drinks.
According to Which?, the list of UK travelers’ least favorite coastal stays are: Mykonos, Greece; Fuengirola, Spain; Portimao, Portugal; Napoli, Italy; Benalmadena, Spain; Marseille, France; Catania, Italy; Albufeira, Portugal; Carvoeiro, Portugal; and Benidorm, Spain.