Athens has made it into the Top 10 most popular city destinations for the summer of 2023, according to travel intelligence provider ForwardKeys after assessment of flight search data for the July 1 – August 31 period.
More specifically, the Greek capital ranked tenth with an index value of 51 as one of the most searched for destinations after Bangkok (100), Paris (73), London (72), Denpasar (69), Barcelona (68), New York (61), Lisbon (54), Istanbul (52), and Madrid (52).
Palma Mallorca, Singapore, Tokyo, Kuala Lumpur, Amsterdam, Copenhagen, Los Angeles, Rome, Manilla, and Frankfurt complete the Top 20 list. Other city destinations gaining ground for the summer ahead include Antalya, Berlin, Cancun, Cairo, Delhi, Dubai, Dublin, Ho Chi Minh City, Malaga, Marrakech, Miami, Milan, Punta Cana, San Francisco, Seoul, Tel Aviv-Yafo, Warsaw, Valetta, and Vienna.
Meanwhile, compared to last year, Bangkok moved up three places, London held its position, Denpasar rose six spots, and Athens is a new entrant in the Top 10 moving up from 11th spot in 2022.
Other impressive risers were Tokyo which moved up 53 spots to 13th, Kuala Lumpur, up 24 places, Singapore, up 14 places and Manilla, up 8 places. The highest climber, meanwhile is Taipei, up 161 places to 56th, followed by Hong Kong, up 129 places to 39th, and Seoul, up 56 places.
“Congratulations to Bangkok on becoming this summer’s top of the travel pops. Its popularity is a clear sign that with the reopening of the Asian markets, we are about to see the first ‘normal’ summer since the pandemic, with 19 mainstream Asian cities listed in the Top 100,” said VP of Insights ForwardKeys Olivier Ponti.
Earlier this year, Greece was also among the 10 most searched for destinations in Europe.
In a parallel report, ForwardKeys found growing interest in city and shopping travel coming close to popular sea & sun holidays. Indicatively, the indexed demand for the most popular urban destinations is up by 42 percent this summer almost double that of traditional “sun & beach” destinations which was up by 22 percent compared to the previous summer.