The Zante Hospitality Group, a Greek company with a long standing reputation in the hospitality industry, has announced plans to further promote its hotels through a strategic collaboration with tourism marketing company Mindhaus.
According to the new partnership, Mindhaus will redesign the new corporate identity and Brand Book for the Group and the two hotels its owns and manages on Zakynthos, the Zante Park Resort & Spa and the Galaxy Beach Resort.
The aim of the collaboration is the further development and promotion of the identity and brand experience that the two luxury resorts offer to visitors, in line with Zante Hospitality Group’s goal of providing high-level hospitality services on Zakynthos, a traditional Greek destination with great prospects.
“We expect the repositioning of our Group to be combined with the planning of a modern communication strategy of Zakynthos as an attractive tourism destination,” Zante Hospitality Group President and Zakynthos Hoteliers Association Chairman Christina Tetradis said.
The Zante Park Resort & Spa (140 rooms and suites) and the Galaxy Beach Resort (120 rooms and suites) are considered ideal options for relaxed holidays on the eastern side of Laganas Bay on Zakynthos.
Through a variety of dining, relaxation, wellness and leisure options, the two resorts are ideal for families and couples looking for authentic holiday experiences.
According to Tetradis, Zante Hospitality Group chose to work with Mindhaus due to its track record in the field of tourism marketing and for the experience it has in the development and placement of brands in the global tourism market.
On his part, Mindhaus General Manager Theofilos Kyratsoulis highlighted that more and more hotel enterprises are strategically investing in the creation of a branded product through marketing actions.
“We will use all our know-how and creativity so that the ambition of Christina Tetradis, for her two unique hotels, becomes a reality,” he said.
According to Mindhaus, the new collaboration with Zante Hospitality Group is added to a series of important corresponding projects the company has planned and carried out for independent groups and investors in Greece and in the wider region of SE Europe.
Mindhaus is a subsidiary of V+O Greece, a multinational communications agency.