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Thessaloniki’s Charm Takes the Spotlight in New Video Campaign
Posted On 28 Jun 2023
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Tag: Airlines, city break, culture, digital campaign, digital channels, Europe, food, Greece, Greek National Tourism Organization, Greek tourism, Israeli tourism market, National Theater of Northern Greece, Nightlife, online video campaign, Social Media, Spain, Sundor, target markets, Thessaloniki, Tourism, travel, travel package outlets
Photo source: TTO.
The Thessaloniki Tourism Organization (TTO) recently released a new online video campaign to further promote Thessaloniki as a city break destination.
Produced just before the summer tourist season, the new spot was is part of a social media (Facebook, Instagram, Tiktok, Google) campaign targeting 20 countries considered important tourist markets to Thessaloniki.
The 59-second clip titled “Thessaloniki, Greece: City break off the beaten track” showcases the city as one of Europe’s food, culture, and nightlife capitals that can be explored on foot.
Photo source: TTO.
The video has already reached 200,000 views online and will be further promoted in 300 travel package outlets across Spain in collaboration with the Greek National Tourism Organization (GNTO) Spanish branch. Additionally, a new cut, adapted to attract the interest of the Israeli tourism market, will be shown on all available digital channels of Israeli airlines Sundor, as well as on its flight streaming systems.
The organization’s new promo video was created in collaboration with the National Theater of Northern Greece, which supervised its casting.
The new TTO promo video follows below.
