FTC Hotels, a hotel collection company that owns the two lifestyle brands Casa Cook and Cook’s Club, has been acquired by the real estate business within Goldman Sachs Asset Management for an undisclosed consideration.
The Casa Cook and Cook’s Club brands feature 16 franchised properties across destinations in the Mediterranean and Red Sea. In Greece there are eight hotels operating under the two brands (three Casa Cook hotels and five Cook’s Club hotels).
According to Goldman Sachs, the investment is expected accelerate expansion of the two brands across European destinations.
Casa Cook is an eclectic collection of lifestyle boutique resorts catering for a growing generation of independent travellers. Each hotel has its own distinct personality where architecture, interior design, and individual offerings vary by location and hotel, yet common to all are low-key vibes and contemporary aesthetics. Launched in 2016 with Casa Cook Rhodes, the Casa Cook collection features five properties, three in Greece (Mykonos, Samos and Rhodes) and two in Egypt (El Gouna and North Coast).
Cook’s Club is a new, innovative hotel concept aimed at millennials and cosmopolites who prioritise good times and quality experiences with friends. The brand brings a touch of modern urban lifestyle, offering a more stripped-back experience across its 11 hotels in Turkey, Greece, Egypt, Spain, and Bulgaria. The brand prides itself on offering outstanding cuisine, resident DJ live sets, and a sleek contemporary design.
Speaking on the acquisition, Alessandro Dassi, the brands’ Managing Director, said the investment by Goldman Sachs is a testament to the strength of the two brands and unique proposition in the growing lifestyle resort market segment.
“This is an exciting time for both brands and is a move which will enable them to continue to improve the holiday experience of our guests… Together (with Goldman Sachs) we will further unlock business value and take the brands to the next level,” Dassi.
On his part, Goldman Sachs Asset Management Managing Director Nabil Aquedim said the investment aligns with Goldman Sachs’s strategy to build a portfolio of differentiated hotels and resorts across the Mediterranean.
“We look forward to working with Alessandro and his team to continue to grow the brands they created across Europe,” Aquedim said.