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Travelworks Takes Over PR of Katikies Hotels in Greek Market
Posted On 16 Feb 2023
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Tag: c75120c, c84974c, communication, communication strategy, company updates, Greek Gastronomy, Greek hotels, Greek identity, Greek tourism, Greek tourism news, Greek travel news, hospitality, Hotels, Katikies, l12161l, l3125l, luxury hotels, Luxury tourism, marketing, Mykonos, Public relations, restaurants, Santorini, travel, Travelworks, Vassilios Koumpis
Katikies Luxury Hotel, Santorini. Photo source: Katikies.
Greek hotel group, Katikies, has appointed communication & marketing agency Travelworks to lead its communication, public relations and press office management for the Greek market.
The collaboration with Travelworks marks an important step for Katikies in the development of its communication strategy. The group aims to create a comprehensive and balanced communication plan for its restaurant portfolio, which showcases its commitment to high-quality gastronomy, its Greek identity, and the unique experiences it offers to its guests.
The program will cover both corporate and brand-oriented actions and will include themed press trips, gastronomic events and targeted PR micro-activations.
On the announcement of the partnership Katikies Group General Manager Vassilios Koumpis welcomed Travelworks to the group. “As the company strengthens its footprint in the Greek hospitality sector, a balanced communication in the Greek market is a basic prerequisite for the successful presence of our restaurants,” he underlined.
Katikies Group General Manager Vassilios Koumpis. Photo source: Katikies.
Katikies is a collection of seven luxurious Greek hotels on Mykonos and Santorini. Their atmosphere and unique hospitality vibe are inspired by the emotions that these islands evoke in the heart of every traveler.
As timeless and popular holiday destinations, these islands generously offer romance, poetry, and unforgettable memories with Katikies hotels complementing and enhancing this spirit by offering peace and privacy in a hotel environment adapted to the landscape surroundings.
Travelworks is a communication & marketing agency specializing in the tourism and hospitality sector. Its client portfolio includes international hospitality brands like the Accor Group, Meliá Hotels International and Greece Sotheby’s International Realty.
Its experienced team also manages an extensive network of properties like lake Como’s Sereno Hotels, Villa Treville on Amalfi and Mandarin Oriental in Doha, as well as many boutique hotel brands across Greece.
