Greek Destinations Make Headlines in International Media
Marketing Greece, a non-profit tourism marketing agency, last year carried out a publicity program that included a number of promotional actions to showcase Greece’s many destinations and also strengthen the country’s image in general.
Looking to showcase Greece’s commitment to sustainable development, Marketing Greece’s in 2022 invited journalists from across the globe to visit various destinations across Greece and live the experience of Greek hospitality.
The agency’s actions saw the publication of over 120 features and articles – focused on Greece and Greek destinations – in international media, further boosting the country’s reputation.
“Using its expertise and expanded international press network, Marketing Greece invited journalists from popular media to Greek destinations and focused the promotion on their sustainable development,” a company announcement said.
Athens, Thessaloniki and other Greek destinations in the media
Athens was prominently featured in Wallpaper, the leading American magazine of architecture and contemporary design. The magazine showcased the major architectural projects that are transforming the face of the Greek capital.
The Greek capital was also promoted through a number of other media outlets, such as the Financial Times, which urged its readers to visit the destination for a special spring city break; and Herdes Magazine that dedicated its spring/summer 2022 issue to Athens, highlighting its urban and contemporary character.
The Greek capital also appeared in The Guardian. The British newspaper took its readers on a journey of exclusive experiences and guided tours in Athens, revealing the city’s rich historic and cultural identity. In addition, French magazine IDEAT published a feature centered around Athens’ architecture and gastronomy, its new generation of artists and designers, as well as its female creators.
Thanks to the efforts of Marketing Greece, Thessaloniki, Greece’s second-largest city, was included in TIME magazine’s 2022 List of World’s Greatest Places.
Greece’s winter destinations, including cosmopolitan Arachova and alternative Pelion, attracted the attention of The Telegraph, while Ι news showcased the local gastronomy and outdoor activities of Kalavryta.
Moreover, travelers on Eurowings flights read all about Kavala in the airline’s inflight magazine Wings. Eurowings passengers learned of the destination’s multifaceted identity: from its history linked to the Asia Minor Catastrophe to its local gastronomy.
The Greek islands also received a lot of attention in the media, with L’Officiel Austria featuring the unique off-season experience Chania, Crete, offers to visitors; and Forbes revealing a different side to Mykonos.
Moreover, USA Today highlighted the five lesser-known islands of the Dodecanese (Symi, Karpathos, Kastelorizo,Chalki, Kasos) and Marie Claire ran a feature on North Evia, following the devastating fires, which included interviews with local businesswomen.
Finally, the Saronic Islands where prominently featured at UK’s The Times for the unique summer experiences they can offer just an hour away from the Greek capital.
A non-profit tourism marketing agency, Marketing Greece was created in 2013 by the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels.