Demand for Airbnbs in Greece to Remain Robust in 2023
Demand for Airbnbs in Greece is expected to remain strong this year after a 50 percent year-on-year rise in 2022, said analytics firm AirDNA, with average occupancy up by 55.3 percent over 2021.
At the same time, Airbnb prices in Greece were up by 35 percent over 2019, with the average rate coming to 193 euros up by 15 percent over 2021.
According to AirDNA’s H1 2023 Outlook, demand for Airbnbs in Europe is set to remain positive in the first six months of the year with the number of overnight stays forecast at being 25.9 percent higher compared to the same period a year ago.
In terms of occupancy levels in 2022, Hungary led the way (+60 percent), followed by Portugal (+60.2 percent), and Norway (+59.4 percent). Greece ranked fourth. The slowest occupancy rate recovery was seen in the Netherlands (12.3 percent), Finland (14.1 percent) and Switzerland (16.5 percent).
Overall in Europe last year, there were 355 million bookings for short-term rentals, up by 39 percent over 2021 and by 2.9 percent compared to pre-Covid 2019.
Turnover generated by short-term rentals came to more than 55 billion dollars in 2022, a 42 percent rise over 2021.
Indicative of the demand for short-term rental and for professional use, the number of property listings in 2022 increased by 11.2 percent compared to 2021 to over 2.5 million but still down by 7.4 percent on pre-Covid 2019 levels.
In terms of consumer preferences, AirDNA analysts found that travelers returned to larger cities in 2022 compared to 2021 and are this year looking for value.
In 2023, the focus will be on essential amenities such as having a kitchen and air conditioning, and travelers will continue to favor smaller and more budget-friendly units, AirDNA said.