Rollerdeck Associates Introduces New Brand Identity, Changes Name to ‘effectus’

Rollerdeck Associates, a government relations and strategic communications firm, is now called “effectus” and has a new look and “feel” with a redesigned website.

According to an announcement by effectus, following ten years of activity in the Greek and international public affairs market, Rollerdeck Associates has changed its name and brand identity in order to better reflect the fast-evolving public affairs trends.

Ioannis Kofinis

“Despite the significant challenges we are all facing today, we decided to do what we do best: move forward with boldness and determination… So, Rollerdeck Associates becomes effectus!” the firm’s managing partner, Ioannis Kofinis, said.

Effectus is the exclusive Greek partner of the largest worldwide network of independent public affairs firms. Its mission is to form the necessary common ground between society needs, policymakers’ agenda and business interests, thus promoting democracy and inclusive growth.

Moreover, along with its name-change, effectus is currently in the process of reinforcing its team in order to continue meeting the growing needs of its clients in a “multi-crisis” environment.

“We are also investing in strengthening our team with the addition of seasoned professionals and in ensuring a better working environment for our people in our new offices,” Kofinis added.

Effectus has relocated its headquarters to a new, more functional space, one which strengthens the ties between its people and authentically expresses its corporate culture.

According to Kofinis, effectus is beginning its journey guided by the fundamental features that have secured the past decade’s success.

“This includes our partner level commitment to the everyday servicing of our clients’ needs; our persistence for tangible results for our clients; and our non-negotiable dedication to transparency and ethics,” Kofinis said.

Effectus also launched a new website www.effectusgr.com.

“Thanking our clients and partners for their trust and cooperation over the course of these ten years, we carry on with optimism,” he added.