Dutch Tourist Flows to Greece Up by 31% in 2022

The GNTO booth at the “Vakantiebeurs 2023” expo. Photo source: GNTO.

Demand by Dutch travelers for Greece is going strong on the back of a good year in 2022, said the Greek National Tourism Organization (GNTO) after gathering feedback during the “Vakantiebeurs 2023” expo held in Utrecht.

According to the GNTO, traveler flows from the Netherlands to Greek destinations in 2022 exceeded pre-Covid 2019 levels by 31 percent making Greece second among the top destinations after Spain and before Turkey.

Under the GNTO booth, 15 Greek regions including Epirus, Central Macedonia, Western Macedonia, Central Greece, North Aegean, and Crete presented their tourism offerings to Dutch visitors, who also had the chance to sample Greek foods and wines and learn more about Greek gastronomy.

The GNTO promos at the “Vakantiebeurs 2023” expo. Photo source: GNTO.

According to the GNTO, more than 65,000 expo participants visited the Greek stand to learn more about holidays to Greece and experiences on offer at Greek destinations.

Additionally, Greek tourism officials and professionals had the chance to meet up and network with tour operators and get feedback for the months ahead.

Other promotional actions taken by the GNTO included an interactive Digital Graffiti Photobooth, children’s and family activities, competitions with gifts, theme and daily presentations under the “Explore Greece” events.

Visitors at the “Vakantiebeurs 2023” expo GNTO booth trying out the Digital Graffiti experience. Photo source: GNTO.

A survey conducted by Red Online Marketing and presented during the expo said that all the more Dutch travelers are searching for road trip itineraries (+52 percent over 2019), adult-only holidays (+35 percent over 2019), camping options and all-inclusive holiday deals.

Next year’s Vakantiebeurs expo is scheduled to take place on January 10-14, 2024 in Utrecht, Netherlands.

In the first 10 months of 2022 to October, Greece welcomed 948,000 Dutch travelers compared to 723,000 in the same period in 2019.