Aiming to accelerate growth and better address market developments, Accor will restructure its organization into two divisions throughout the first quarter of the year, the hotel group recently announced.
Under the leadership of Sébastien Bazin, Group Chairman & CEO and Jean-Jacques Morin, Group Deputy CEO, Accor’s operations will rely on a Premium, Midscale & Economy division (including brands such as ibis, Novotel, Mercure, Swissôtel, Mövenpick and Pullman) and a Luxury & Lifestyle division (structured around the four brand collections: Raffles & Orient Express, Fairmont, Sofitel MGallery & Emblems, and Ennismore).
Both divisions will be supported by a group management board and a global shared platform, delivering expertise and services to both divisions including digital, technology and procurement.
“The new structure will allow the Group to accelerate growth and better address market developments, deliver the highest possible levels of service for all its stakeholders, facilitating accurate and effective fulfilment of guest needs and expectations, and providing clarity and performance to its partners,” Accor said in an announcement.
According to the hotel group, the creation of the two operational divisions with clearly identified expertise, ambitions and objectives will enable Accor to leverage its portfolio of unique and diverse brands, leadership across most markets and unrivalled development momentum.