Greek tourism has experienced a record – breaking year with almost 30 million visitors in 2022, according to a recent announcement by the European Travel Agents & Tour Operators Association (ECTAA).
ECTAA attributes the country’s success to its status as “a high-quality, safe and well-prepared destination”, attracting travelers to visit branded and alternative areas of interest during both summer and off-peak seasons.
The association, which represents some 70,000 travel agents and tour operators in Europe, actively promoted Greece as its preferred travel destination during 2022 thanks to a partnership agreement with the Greek National Tourism Organization (GNTO).
The deal also saw the organization of two ECTAA conferences in Chania and Thessaloniki, as well as the World Travel Agents Associations Alliance’s (WTAAA) first in-person General Assembly held in Athens with delegates coming from all five continents.
During these meetings, ECTAA members praised the Greek government’s actions to expand sustainable tourism; the light shed on the diversity of travel and tourism products that the country offers, and the expansion of the tourism period supported by an ECTAA – led webinar titled “Greece has a winter too.”
“Greece’s success is not a surprise,” said ECTAA’s Secretary General Eric Drésin, adding that during this year, the country fully realized the global need to travel sustainably and all tourism – related stakeholders remained committed to provide the best possible services to their guests.
According to Greek government officials, industry experts and analysts, Greece is on track to yield record high revenues of 20 billion euros this year, exceeding pre – pandemic levels.