Greek hoteliers were among those in Europe to see occupancy rates increase in 2022 but looking ahead, they expect a slowdown in the first six months of 2023, found a study released recently by booking.com.
More specifically, according to the European Accommodation Barometer carried out by Statista on behalf of booking.com, 63 percent of hotel managers in Greece said occupancy rates had either “increased” or “strongly increased” over the past half year. Despite this, just 35 percent rated their current overall economic situation as “good” or “very good” compared to 57 percent in Europe.
Other key findings include:
– 48 percent of Greek respondents said they found it either “difficult” or “very difficult” to access financing and capital
– 27 percent believed that the economic situation of their accommodation business would develop positively “to some degree” in the coming six months
– the Top 5 challenges Greek accommodation businesses are currently facing or are expecting to face in the next six months are: energy costs (71 percent), taxation (68 percent), overall economic conditions (48 percent), acquiring/retaining staff (43 percent), and connection/accessibility (36 percent)
-45 percent said their business is prepared for digital transformation
-50 percent said government policies were “important” or “very important” compared to 62 percent in Europe while 36 percent said these policies were expected to have a “negative impact” on their business
A total of 1,000 accommodation executives and managers in Austria, France, Germany, Greece, Italy, the Netherlands, Sweden, Denmark, Norway, Finland, Portugal, Spain, Switzerland, Poland, Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia, Ireland, and Croatia were surveyed between August 15 and October 21.