The Greek tourism market is expected to double its current worth and reach a size of US$ 548.0 Million by 2032, according to a recent report by Future Market Insights (FMI).
More specifically, FMI, one of the leading providers of custom and syndicated market research reports, estimates that the Greek tourism market will showcase a Compound Annual Growth Rate (CAGR) of 7.5 percent over the forecast period of 2022 and 2032.
The company says that Greece’s strongest points are its cultural heritage sites and natural beauty as well as its cuisine, which has lately attracted a large number of culinary enthusiasts to the country’s regional culinary destinations.
Furthermore, as the report’s data indicate, other tourism activities such as destination tourism, religious tourism, medical tourism, ecotourism, etc., have attracted a large pool of tourists, making Greece one of the most popular tourism destinations in the world since 2017.
According to the research, the 36 – 45 age group is likely to hold a share of 29.5 percent in Greece’s total number of future tourist visits, followed by the 46 – 55 age group.
Concurrently, taking into consideration that online booking is being used by more people across the world, an increase in the number of independent travelers contributing a share of almost 30.8 percent in travels to Greece, is also expected.
Finally, the report points out that factors that can adversely affect Greek tourism in the long run, include the regional lack of infrastructure in terms of telecommunication, health, and power supply; a shortage of luxury lodging and sports facilities and a lack of focus toward green policies.