“The GNTO and Marketing Greece are investing in their know-how, collaborating and implementing targeted promotional campaigns for Athens, Central Macedonia (Thessaloniki, Halkidiki, Olympus), Chania and Kavala–Thassos,” an announcement said.
The partnership includes a promotional campaign designed to run on social media – mainly TikTok and Instagram – in target markets of the aforementioned Greek destinations.
“We are joining forces with Marketing Greece and the private sector, which over the years has supported Athens, Thessaloniki, Kavala and Chania through targeted actions, actively contributing to the joint promotion effort of our country abroad,” said GNTO Secretary General Dimitris Fragakis, adding that “the next day of tourism needs all of us on the front lines to meet challenges ahead”.
The campaign will include focus on the travel experiences and local culture offered by the Greek destinations, “building” on the principles and values of sustainable development.
On her part, Marketing Greece CEO Ioanna Dretta highlighted that Greek tourism will benefit from such a strategic cooperation.
“The long-term experience of the GNTO meets the multi-level effort of Marketing Greece, giving added value to the country,” Dretta said.
A non-profit organization and private sector initiative, Marketing Greece S.A. was founded in 2013 to promote tourism in Greece.