Polish tour operators recently had the opportunity to become acquainted with the diverse holiday packages that Eastern Halkidiki, Northern Greece has to offer, through a series of presentations in Warsaw.
Organized by the Aristotle Municipality and the Poland /Czech Republic Greek National Tourism Organization branch, the six tourism presentations were the first organized attempt to present the municipality’s tourist product to the Polish market.
“Polish tourism flow in Greece has increased over the last years and helped us create a strong tourism data pool. We have carefully incorporated this data in our marketing strategy in order to attract more tourists from Poland in the future” said Aristotle Mayor Stelios Valianos.
Valianos pointed out that Eastern Halkidiki is an authentic Greek destination with a range of experiences aiming to attract well -rounded Polish travelers.
During the presentations, tour operators in Warsaw were introduced to the types of activities a visitor to Eastern Halkidiki can follow and showed particular interest in Aristotle’s offered experiences: trekking, biking, wine trails, local gastronomy, diving and swimming.
The Polish travel professionals also confirmed that many of their clients are now looking for more organized trips in small, family-friendly hotels and destinations that support the motto “live like a local”.
Future promotional actions
Eastern Halkidiki is scheduled to be promoted as a holiday destination on numerous Polish blogs by the end of November and throughout the winter season.
The Aristotle municipality, in collaboration with the local GNTO branch, has also organized a fam trip in April 2023 for Poland’s leading tour operators. The fam trip will focus on wine and beach tourism.
According to the municipality, Polish travelers have a history of choosing Greece for their summer vacation. The “Thessaloniki – Halkidiki” route, which was discovered by the Polish travel market many years ago, still remains a top suggestion for travelers by tour operators in Warsaw and other Polish cities.