An incredible number of travel professionals walked through the doors at World Travel Market (WTM) last week, with over 35,800 people participating, according to the travel trade show’s organizer Reed Travel Exhibitions.
“Attendance at this year’s World Travel Market was fantastic,” WTM London Exhibition Director Juliette Losardo said.
This year’s exhibition exceeded expected attendance and presented over double the attendance than that of 2021.
“WTM London is a microcosm of the travel sector – where participation mirrors industry sentiment – it’s encouraging to see this level of engagement as tourism reaches towards full recovery – and of course demonstrates the importance of face-to-face events,” Losardo added.
Global travel buyers up by 25%
One of the key attendee types at WTM London is global travel buyers – individuals with direct purchasing responsibility for travel product. This year, buyer numbers were up 25% compared with 2021.
According to the organizer, the significant increase is a direct result of ongoing efforts by World Travel Market to map and engage the global buyer audience – reflective of a post pandemic world – homing in on the detail that ensures they receive a flawless event experience.
Specific elements laid on for travel buyers included 1-2-1 speed networking, access to a luxury Buyers Club lounge, fast track entry, a concierge meeting service, as well as an integrated diary function within the official WTM App – all ensuring their time at the event was well spent.
In addition to that, WTM London saw ministerial representation from 55 nations across the world – up 15% on 2021, 165% increase in exhibiting personnel versus 2021, and over 1500 media in attendance – representing over 70% increase on 2021.
“We doubled down on creating an event which prioritised buyers, business deals and trading, and initial results seem to show that we met that goal – which we’re thrilled about… We’ve already started work and planning to ensure 2023 will be better than ever,” Losardo said.
WTM London 2023 will run November 6-8 at ExCel London.
The Greek Travel Pages (GTP) is an official media partner of WTM London.