ForwardKeys: Greece Among Top 20 Best Performing Destinations for 2022
Greece is ranked 8th in the world as best performing destination for 2022, according to data presented this week at the World Travel Market in London by travel intelligence provider ForwardKeys.
According to ForwardKeys’ annual “Most Visited Destinations” report, Greece holds the eighth spot on the list recouping -12 percent of pre-pandemic 2019 levels.
Leading the list is the Dominican Republic, the only destination to exceed 2019 levels up by 5 percent.
Other best performing countries in order of rank are: Turkey (0 percent), Costa Rica (0 percent), Mexico (0 percent), Jamaica (-5 percent), Pakistan (-5 percent), Bangladesh (-8 percent), Greece (-12 percent), Egypt (-15 percent), and Portugal (-16 percent).
In terms of best perfoming city destinations, Turkey’s Antalya topped the list exceeding 2019 levels by 66 percent.
Demand for sea and sun destinations boosted activity in Turkey, which managed in 2022 to achieve full recovery, and Greece, which benefited from its clear post-Covid entry requirements.
Next on the cities list are San Jose Cabo (+21 percent), Puerto Vallarta (+13 percent), Punta Cana (+12 percent), San Salvador (+10 percent), Cancun (+9 percent), Lahore (+4 percent), Aruba (+3 percent), Montego Bay (0 percent), and Islamabad (-1 percent).
According to ForwardKeys data, traveler demand for beach holidays led tourism recovery in Europe this year and saw the comeback of long-haul travel to European destinations in the summer, including Greece, Turkey, Portugal and Spain.
Additionally, data reveals consumers are spending more on value-added travel services.
Moreover, ForwardKeys said that although Russia’s invasion of Ukraine massively impacted travel to and from Russia, as numerous countries imposed bans on direct flights, it has not caused long-haul travel to Europe to decline as much as one might have expected prior to the pandemic. However, the travel intelligence provider expects that second-order consequences of the war, such as rising fuel prices and inflation, will have a delaying effect on travel recovery.
The WTM London tourism expo will run until Wednesday, November 9.
The Greek Travel Pages (GTP) is an official media partner of WTM London.