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WTM London Launches New App to Improve Experience of Exhibitors, Visitors

World Travel Market (WTM) London has announced that a brand new bespoke app will be available for this year’s upcoming exhibition to improve the experience of visitors, exhibitors, buyers and media representatives.

WTM London 2022 will take place between 7 – 9 November at the ExCeL expo center.

The WTM London app has been designed to help all attendees plan their event experience and make the most of their time at the upcoming expo. The app includes several familiar features but also boasts new additions like the conference program which can be filtered by date, stage, and topic, with the ability to favorite and save ‘must-attend’ sessions.

“World Travel Market is committed to improving the experience of every attendee. We know time is valuable, and the WTM App pulls together every tool a visitor could need to have a more effective visit,” said WTM London Exhibition Director Juliette Losardo.

The new app includes the biographies of some 250 speakers who will be taking to the four stages – Technology, Future, Insights and Sustainability – across the three-day event.

Exhibitors can be searched and filtered by product category and geographical region – to enable visitors to find the ones which best match their needs. All exhibitors, buyers, and media, can access their WTM ConnectMe Schedule via the app, enabling them to organize a diary and ensure their time onsite is productive.

On this note, Losardo added that “the app is designed to provide essential information, facilitate business connections and make sure members of the travel community get the most out of their time at WTM London.”

Interactive floorplan

At such a large event, navigation is of paramount importance. One app feature which will support this will be the interactive floorplan using wayfinding features. The floorplan will go live on the WTM London app a few days before the event opens on Monday 7th November.

Elsewhere, there will be live links to social media channels so users can talk about what they see and do at the show. The “WTM Digital Gift Gag” where users can access complimentary gifts and offers from exhibiting companies, will also be available.

The WTM London app is now available in the App Store and Google Play for devices running iOS and Android respectively.

The Greek Travel Pages (GTP) is an official media partner of WTM London.

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