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EU Launches Tourism Dashboard to Support Destinations, Public Authorities

The Commission launches today the EU Tourism Dashboard, a new tool to help policy makers at country and regional level to steer policies and strategies in the tourism ecosystem. The aim of this tool is to improve access to statistics and policy-relevant indicators for tourism, supporting destinations and public authorities in tracking their progress in the green and digital transition.

According to the Commission, the dashboard will support both competent authorities and businesses to identify vulnerabilities and define strategies for improvement.

“The tourism ecosystem was one of the most heavily affected by the measures put in place to curtail the COVID-19 pandemic. Making it more resilient through the twin transition became a strong policy priority,” the Commission said.

The dashboard will allow tourism decision makers – be it countries or regions – to identify socio-economic vulnerabilities, thus supporting the development of effective strategies for tourism.

Photo source: European Commission

Using a range of consistent and evidence-based indicators at national and regional level, tourism decision makers and managers will be able to recognise vulnerabilities such as high seasonality or high dependence on visitors from few origins as well as identify key marketing advantages such as excellent bathing waters or diversity of tourism offers.

The dashboard is an interactive web platform, visualising statistical data and newly developed tourism indicators, organised under four areas: environmental impacts, digitalisation, socio-economic vulnerability, and basic tourism descriptors.  The data and indicators can be consulted in two ways: through destination, where information is available for one single tourist destination (country or region), and through an indicator map view, where the user can see how a specific indicator varies across tourist destinations.

The EU Tourism Dashboard is available in all official EU languages through machine translation. It can be accessed here.

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