SKY express Named ‘Brand of the Year’ at Peak Performance Marketing Awards
Greek airline SKY express was named “Performance Brand of the Year” at the recent Peak Performance Marketing Awards organized by Boussias Communications.
Held with the support of Google, the 6th edition of the Peak Performance Marketing Awards recognized the most effective and creative practices in the digital marketing industry in Greece.
The airline won a total of 10 awards, including four Gold, three Silver and one Bronze for the use of technology, media efficiency strategy and innovative marketing campaign. SKY express also won the Platinum Award in the Growth & Innovation in Performance Marketing category.
SKY express’ digital marketing strategy was applied in collaboration with Media Cube and led to results exceeding the company’s original goals within a short period of time. By making the best use of technology and using all available digital tools, the campaign was embraced by the travelling public and appreciated by the market.
“We are constantly striving for innovation and trying to implement new practices in order to offer a unique travel experience and of course to contribute to the promotion of the Greek tourism product throughout the year,” said SKY express Digital Marketing & Sales Manager Markos Markakis.
The awards won ascertain Google’s recent naming of SKY express as an international case study in digital advertising and the dynamic the company has established in the aviation sector.
“Such recognition means a lot to us at SKY express, our employees and our partners at Media Cube who share the same flame, vision and passion for what we do. From day one, we follow a different model based on leadership and constant evolution and are proud of it,” Markakis added.
SKY express operates the largest network of destinations in Greece. With its new aircraft, SKY express operates the youngest and greenest fleet in Greece and one of the most environmentally friendly fleets in Europe.