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Greece's latest tourism industry news by Greek Travel Pages (gtp)

Booming Demand for Airbnbs in Greece this August

Greece is the word this year with demand for Airbnb-style rentals stronger than ever keeping the country in the Top 3 European destinations in terms of nights booked over pre-Covid 2019, according to analytics firm AirDNA.

Airbnb reservations in Greece increased by 18.7 percent in August compared to the same month in 2019. The country holds the third spot among destinations recording the most bookings in the last days of July and in the first days of August.

Greece marked a 116.5 percent increase in Airbnb reservations made by international travelers year over year. Hungary and Croatia follow.

Leading the way is Germany, recording in August a 24.8 percent increase in nights booked compared to 2019, followed by Belgium (+19.3 percent), Greece up by 18.7 percent,  Austria (+17 percent), France (+15 percent), Poland (+6.2 percent) and Switzerland (+4 percent).

Earlier this week Greek Tourism Minister Vassilis Kikilias confirmed the news saying that demand for Airbnb-style holiday rentals was up by an average 26.5 percent for stays in July, August and bookings for September compared to the same months in 2019.

On the downside, demand for short-term rentals in August dropped in the Czech Republic by 33.4 percent, Hungary (-29.4 percent) and Ireland (-24.9 percent) over 2019.

According to AirDNA data, since August 7, European nights booked were pacing 35.9 percent over 2021 and 2.2 percent over pre-pandemic 2019 on average to close out 2022.

August was just -0.3 percent behind August 2019, with an outlook for September at 10.1 percent more nights booked over the same period in 2019.

July data

Looking at July data, AirDNA analysts observe a limited availability of listings with occupancy levels across the Top 50 markets 17.2 percent higher than in the same period last year.

Lisbon (Portugal) marked the highest growth in occupancy levels up by 51.7 percent in July, followed by Budapest, Hungary (+45.3 percent), and Porto in Portugal (+43.5 percent).

Occupancy levels for the month dropped in Budva, Montenegro (-7.2 percent), Montpellier (-7.1 percent) and Marseille (-5.5 percent), France.

According to the same data, strong demand led to higher rental rates. The average daily rate (ADR) was up by 2.7 percent in July over last year.

In the meantime, cities across Europe are calling on the European Commission to take legislative action that will limit Airbnb-style rentals and tackle illegal short-term operations fearing that a post-pandemic boom in tourism will threaten the liveability of cities and the affordability of housing.

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  1. Kate Tiffany Reply

    Each municipality should cap the number of beds in its area based on the already established beds. This would then not stretch facilities and cause overtourism. Airbnb is a fabulous way to see a country.if done right.

  2. Carl+Simpson Reply

    Just imagine the demand if there were direct flights all year round to Greece a whole new industry in the winter.

    • Kate Tiffany Reply

      Hopefully that would mean the world and his dog werent all there in July and August. A healthier long term tourism model.

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