“Explore Your Happy Place” is the new promo campaign launched this month internationally which invites travelers to find their happy place somewhere in Greece all year round.
The new campaign is a joint initiative of Greek national carrier AEGEAN with the Greek National Tourism Organization (GNTO) and is running online in 11 key markets abroad – UK, France, Germany, Switzerland, Israel, Belgium, Austria, Poland, Sweden, Denmark and the Netherlands – through to the end of the year.
The “Explore Your Happy Place” campaign started earlier this month with a “Happy Place Booth” in London’s Southbank area. For two days, passers-by were encouraged to play a game which would lead them to their own “Happy Place” in Greece. Once discovered, they had the chance to book a ticket to this Greek destination (or any other destination in Greece) at a 40 percent discount.
“Explore Your Happy Place” now includes calls to action and a quiz on AEGEAN’s webpage and on all of the airline’s channels.
This is the fifth consecutive year that the GNTO and AEGEAN are working together for the promotion of the country’s destinations and offerings.
“Greece can be a ‘Happy Place’ for every traveler. The aim of the campaign is to highlight the unique images of the country and to extend the tourist season by attracting visitors to all destinations all year round,” said the campaign’s designers in the statement.
“The GNTO is implementing a strategic plan for the promotion of Greek tourism abroad with the aim, among other things, of extending the tourist season. An integral part of our strategy is cooperating with major airlines and tour operators for the optimal promotion of Greece as a tourist destination,” said GNTO Secretary General Dimitris Fragakis.
He went on to add that the campaign provides foreign visitors with “additional incentives” to choose Greece for their vacation. “Every traveler can discover in Greece their own ‘Happy Place’,” he said.
Speaking on behalf of AEGEAN, director of marketing Marina Valvi said “‘Explore Your Happy Place’ gives a good reason to every type of traveler to visit our country and discover their own ‘Happy Place. It is the promise that in some part of Greece there is a happy place for everyone and we invite everyone to discover it. Starting, of course, from the first happy place in Greece on board an AEGEAN plane”.
Valvi went on to add that AEGEAN has been investing in strategic collaborations over the years because they “yield more and more fruit every year, proving that only when we join forces the result of the effort takes off”.
Last year’s joint project between AEGEAN and the GNTO was the “Greece – “More than a destination” campaign.