World Travel Market (WTM) events held live during April and May in Brazil, South Africa and Dubai, have laid the groundwork for a successful trade show to take place in London this November.
According to an announcement by WTM organizer RX (Reed Exhibitions), WTM Latin America – held in Brazil from April 5-7– was the biggest edition of the event ever held. The trade show attracted 20,000 travel professionals. Excluding professionals from the 565 exhibiting companies, there were 15,204 visitors – up by 10 percent on numbers seen in 2019.
WTM Latin America was swiftly followed by WTM Africa 2022, held from 11-13 April in South Africa. The event facilitated more than 7,000 unique pre-scheduled appointments (both online and in person), up by more than 7 percent compared to 2019.
Last month saw Arabian Travel Market (ATM) in Dubai, during which visitor numbers reached 23,000, more than double the last edition. ATM 2022 also hosted 1,500 exhibitors and attendees from 150 countries.
“The great successes seen at WTM Latin America, WTM Africa and ATM show that there is enormous demand from travel trade professionals around the world to meet face-to-face – to do business, network and learn about opportunities as the sector recovers and, in many cases, surges past 2019 levels,” WTM and IBTM Portfolio Director Vasyl Zhygalo said.
“Those outstanding events are a superb springboard for us to make WTM London 2022 better than ever,” he added.
WTM London coming live in November
With the strapline “Reshaping Travel Together”, World Travel Market London will be a fully live event, taking place at ExCeL London from November 7-9, showcasing how the sector has evolved and how to embrace the opportunities of a post-pandemic world.
According to Juliette Losardo, exhibition director at WTM London, the 2021 event generated positive reactions from the travel community.
“We’re looking forward to building on that in November this year. We are now focused on working with industry partners around the globe to deliver an event that leads the way in reshaping travel, and supports the sector in creating a sustainable and robust future,” she added.