Wyndham Hotels & Resorts is planning to further expand its portfolio in Greece by increasing the number of its hotels from 10 to 25 over the next three years, the group’s President for Europe, Middle East, Eurasia and Africa Dimitris Manikis said on Monday.
Speaking during the 1st International Business and Hospitality Conference in Athens, Manikis said that Wyndham expects to add some 15 hotels to its portfolio in Greece.
According to Manikis, Wyndham already operates 10-12 hotels in Greece under the brands Dolce, Wyndham, Wyndham Grand, TRYP, Ramada and Ramada Plaza.
“We will increase this number to at least 25 in the next three years,” Manikis added.
Targeting emerging Greek destinations
Referring to Wyndham’s strategy in Greece, Manikis said the group was expanding its activities through the acquisition of new properties not only in popular cities and islands but also in lesser-known destinations beyond the popular islands of Crete, Rhodes, Mykonos and Santorini.
“There is a huge momentum for many other [lesser-known] destinations in Greece with promising future,” he said.
Apart from increasing the number of its hotels, Wyndham also aims to put Greece at the “epicenter” of its activities in the wider Mediterranean region.
“We have made Greece the center of our activities in the Northeastern Mediterranean region. We are opening an office in Athens in order to coordinate from there our activities in Greece, Cyprus, the Balkans and CIS,” Manikis said.
The role of hospitality brands in Greece
During the conference, Manikis also referred to the role of hospitality brands in the development of the Greek tourism market.
As he said, brands can provide added value and offer growth opportunities because:
– they introduce travelers to new destinations through their loyalty programs. Wyndham Rewards counts 95 million members. Manikis said that 45 percent of bookings for Greek destinations comes from the group’s loyalty program.
– they provide travelers with peace of mind when choosing a destination
– they bring additional benefits in education, technology and more.
Wyndham Hotels & Resorts is among the world’s largest hotel franchising companies, with some 9,000 hotels across more than 90 countries on six continents.
The 1st International Business and Hospitality Conference was held in Athens by Liquid Media and Insider.