ITA Airways Selects Amadeus’ Technology to Power its Growth Strategy
Italian flagship airline ITA Airways recently signed a long-term contract with Amadeus, a leading provider of technology solutions for the tourism industry, to support its ambitious development plan.
The agreement includes Altéa Passenger Service System (PSS), Digital Experience suite, along with other Amadeus’ merchandising, NDC, data and revenue management solutions. Due to to ITA’s and Amadeus’ agile approach, the migration is expected to be completed by early 2023.
According to an announcement, the strategy of ITA Airways is to put a strong focus on digitalization to provide a “superior” passenger experience.
“Joining a community of 200+ airlines worldwide will contribute to ITA Airways realizing this strategy thanks to the Amadeus Airline Platform, an open technology platform built for innovation, agile collaboration, and simplified interactions,” Amadeus said.
Since ITA Airways is also a distribution partner, the benefits of using the Altéa PSS also extend to Amadeus travel sellers as they have the unique advantage of working on the same technology platform that ITA Airways uses. It also gives them access to real-time data and allows them to better service their customers.
ITA Airways will also adopt revenue management, dynamic pricing, merchandising, data management, and passenger servicing solutions. Its passengers will benefit from the web and mobile channels powered by the Amadeus Digital Experience suite, offering the simplest user experience possible to purchase flight tickets and manage bookings.
The airline will also implement Amadeus Altéa NDC to increase personalization options and enhanced retailing across channels.