The Athens Municipality has joined forces with the Panteion University to boost the quality of life in the Greek capital and promote the city as an attractive tourism destination.
According to a memorandum of cooperation signed between the city’s mayor, Kostas Bakoyannis, and Panteion’s rector, Christina Koulouri, the municipality, through the Athens Development and Destination Management Agency (EATA) and the Athens Partnership initiative, will work with the university to develop strategic communication (branding) and digital marketing programs to promote the Greek capital as an attractive destination for residents, visitors, entrepreneurs and investors.
The two sides will also exchange knowhow and research experience on issues related to the quality of life in the city.
“Panteion University is an academic institution that belongs to the urban environment of Athens and will develop a strategic collaboration with the municipality for the organization of joint educational activities, public events, as well as projects for the benefit of its students,” Koulouri said.
Green solutions for Athens
The collaboration between the municipality and the university also includes the design and development of pilot solutions for green, sustainable, climate-neutral and innovative cities.
“These projects are essential and necessary because they broaden our horizons and – through valuable knowhow – help us in key areas on how to make the city better for Athenians,” Bakoyannis said.
The agreement also offers the chance to Athenians to participate in the process and submit their proposals for the urban regeneration and upgrade of public space in Athens.
According to the mayor, the municipality will use its experience from its participation in international city networks such as the C40 and the 100 Resilient Cities Network.
Opportunities for university students
Panteion’s students will also have the chance to take part in the Athens Digital Lab, the municipality’s tech innovation laboratory offering digital solutions and pilot programs for new products and services aiming to improve life in the city.
The municipality will also offer the chance to graduate and post-graduate students to participate in internship programs inside its organizations, while Panteion’s Life-long Learning Center will develop educational programs designed for municipality executives.
In addition, joint educational activities and public cultural events will be held in the city through the cooperation of the municipality and the choir of Panteion University.