On the initiative of Deputy Tourism Minister Sofia Zacharaki, the event is part of the ministry’s wine tourism road show series which kicked off in July 2021 in Santorini and was followed in November by an event in Western Macedonia.
The three-day conference titled “A Trip to Wine Through Time” is jointly organized by the tourism ministry, the Greek National Tourism Organization (GNTO), and the Peloponnese Region and aims to showcase the dynamic prospects of wine tourism and ways it can be integrated into the overall tourist experience.
Nemea is one of the key wine producing regions in Greece, boasting dozens of high quality labels.
Among others the event will include tours of wineries in the Nemea and Mantineia regions, tasting sessions and workshops.
Tourism Minister Vassilis Kikilias will address the event to be attended by Director – Regional Department for Europe at World Tourism Organization (UNWTO) Alessandra Priante and Greek officials.
During the conference the tourism ministry will present Greece’s first wine tourism portal, which among others will include an interactive map offering information on the location of over 90 wineries across Greece and aimed at promoting the country’s wine tourism industry abroad.
A roundtable will also be held with the participation of local producers and tourism stakeholders as well as younger generation entrepreneurs.
“With the valuable experience gained from the two previous events in Santorini and Western Macedonia, we continue with even greater intensity, creativity and enriched programing our effort for the international promotion of fine Greek wine production and the establishment of the Greek brand name in wine tourism internationally,” said Zacharaki, adding that the “priority now is to focus on the authenticity and multidimensional character of the experience that the visitor acquires, as well as reminding the local community of its comparative advantages which make it unique”.