Greece and China have agreed to work together on enhancing tourist flows between the two countries and increasing tourism-related investments for the 2022-2024 period, the Tourism Ministry announced this week.
Greek Tourism Minister Vassilis Kikilias and China Ambassador to Greece Xiao Junzheng on Monday signed a joint action plan for the 2022-2024 period which foresees among others targeted promotional activities, the development of alternative forms of tourism and increasing tourist flows.
Through the action plan Greece and China will exchange know-how in tourism education and training, introduce incentives to facilitate tourism-related investments, and jointly participate in international organizations and events, including the World Tourism Organization (UNWTO).
Referring to the strong bonds of friendship between the two countries, Kikilias added that the joint action plan was “an important initiative to increase the number of visitors and strengthen the country’s tourism product”.
Among others, Greece and China will be working together on targeted actions aimed at developing cultural, MICE, wedding and medical tourism.
“China and Greece are ancient civilizations with rich tourist resources and a strong tourism industry. This year marks the 50th anniversary since the establishment of diplomatic relations between the two countries, while we are also in the second year of the ‘China-Greece Culture and Tourism’ initiative. The signing of the joint action plan for tourism is particularly important and strengthens the spirit of cooperation and understanding between our countries,” said Junzheng.