Greece is a favorite holiday destination this summer for the customers of global leisure travel giant TUI Group, who selected Crete as the most popular destination overall, the company said this week announcing the release of its “Holiday Atlas 2022”.
Greece and Spain are the most popular holiday destinations for summer holidays in 2022 followed by Turkey, which is making a comeback, Croatia and Cyprus.
In the meantime, the Greek islands of Crete, Rhodes, Kos and Samos are among the top choices for European travelers seeking to get away this summer.
Crete was found to be the most popular destination overall, followed by Mallorca, the Canary Islands, Rhodes and Antalya.
In view of the strong demand for Greek destinations, particularly bookings for the Easter holidays, TUI is launching flights for the summer season in Greece earlier than before and is already departing for Crete, Rhodes and Kos at the beginning of April.
Travelers from Nordic countries and France are mostly keen on visiting Greece, which TUI said is “continuing last year’s strong trend”.
Holidaymakers from the UK are also planning to visit Greece with the majority headed to the Turkish Riviera. Egypt is also on their wish list.
The Germans are also booking destinations in the Mediterranean, including Mallorca, Antalya, Crete, Rhodes and Kos.
Austrian travelers are also planning to visit Greece this year as well as Antalya, Majorca, and the Croatian Adriatic coast.
Greece is also the favorite destination for TUI’s Switzerland customers who have a soft spot for the island of Kos, followed by Majorca and Antalya.
Finns, Danes, Norwegians and Swedes will be holidaying in Greece this year with particular interest in Crete, Rhodes and Samos. Among Swedish and Finnish TUI guests, Cyprus ranks even second in bookings after Greece.
According to TUI’s Holiday Atlas 2022, like last year, Greece is the top destination for French travelers who are interested in visiting the mainland and Crete. Other favorites include Sicily, the Balearic Islands and the Canary Islands.
TUI analysts note that there is “good demand” for all European countries in the last few weeks and there is a trend towards higher-value holidays with vacationers planning a higher budget for their summer holidays.
According to company data, bookings for holidays to Turkey and Spain have doubled compared to last year.
“The trend towards short-term bookings continues and we expect summer 2022 to be close to pre-crisis levels,” TUI said.