Demand for travel remains high across five major international markets, namely the US, the UK, Singapore, Japan and Australia, despite the emerge of new Covid-19 variants, global travel restrictions and staffing shortages, a new survey by Tripadvisor and Ipsos MORI indicates.
The “Travel in 2022 – A Look Ahead” survey combines consumer sentiment analysis gathered by Ipsos MORI on behalf of Tripadvisor via surveys in the aforementioned five markets.
“Despite new variants of Covid-19, consumers across the globe still want to travel and explore. This is evident in our month-over-month search data which shows a consistent, healthy increase in page views post-holidays,” said Tripadvisor Inc. Chief Commercial Officer Kanika Soni.
Reported travel intent for 2022 compared with 2019 and analysis of planned average trip spend show prospects for a strong year ahead in the hospitality industry.
Key findings from the study include:
– Planned travel in 2022 surpasses actual travel in 2019
Across the five key markets around the world that were surveyed, those likely to travel for leisure purposes in 2022 outpaces pre-pandemic reported travel levels.
In the UK, 78 percent of respondents said that they are likely to travel for leisure in 2022, compared to 72 pecent of those who said that they traveled for leisure in 2019.
In the United States, 2022 leisure travel intent is up 8 percentage points compared to 2019, with 71 percent saying they are likely to travel for leisure in 2022.
Singapore leads the way in travel optimism, with 82 percent reporting they are likely to vacation in 2022, up by 2 percent compared to 2019.
Australia (72 percent) and Japan (51 percent) are trending similarly, with those who are planning a leisure trip in 2022 up by 7 percentage points and 5 percentage points from those who reported traveling in 2019, respectively.
– Average spending per trip for 2022 is beyond that of 2019
According to Tripadvisor site behavioral data, American travelers are expected to spend 29 percent more on their average trip in 2022 than they did in 2019.
In Australia, average booking rates are expected to be up by 16 percent in 2022 against 2019.
Singaporean travelers’ booking values are also expected to increase by an average of 7 percent.
On the other end of the spectrum, the average Japanese traveler is expecting to spend 30 percent less in 2022 compared with 2019.
Brits are planning to spend slightly less on 2022 travel than they did in 2019 (-1 percent).
– Domestic travel leads the way
While a sizable proportion of consumers across most of the markets surveyed plan to travel abroad for leisure in 2022, traveling within their home country is still the most favored option.
Seventy-four percent of Singaporean respondents plan to travel domestically for leisure, compared with 53 percent who plan to travel abroad for leisure.
Seventy-three percent of Brits say they plan to travel within the UK for leisure compared with 48 percent planning to travel abroad.
In the US and in Australia, 68 percent of respondents in each market said they are likely to travel domestically in 2022, while 29 percent of Americans said they are likely to travel overseas in 2022 compared to 38 percent of Australians.
In Japan, 50 percent of respondents reported that they are likely to travel within their home country in 2022, compared to 10 percent of those likely to travel internationally.
– Travelers seek for new travel experiences
More than a third to nearly half of all travelers surveyed in the United States (41 percent), UK (38 percent), Australia (46 percent), Japan (34 percent) and Singapore (49 percent) said that traveling to a destination they’ve never been to before would be more important to them now, compared to trips they took in 2019, when choosing where to travel.
The top three most important considerations across the markets surveyed, in future travel plans to visit a destination, were to get immersive by seeing new places, having new experiences and learning about history and culture.
– Covid-19 safety protocols count
Eighty-five percent of Singaporean travelers, nearly three-quarters of Japanese (73 percent) and Australian (74 percent) travelers, 72 percent of British and 70 percent of Americans say that cleanliness measures of a hospitality business will be an important factor in their travel decision making next year, even after Covid-19 cases have dropped worldwide.
Approximately 7 in 10 respondents in each of the markets said that destinations that have a low number of Covid-19 cases are important when making a decision on where to travel next.