All the more international film productions are selecting Greek destinations as filming locations mainly due to the country’s unique landscapes and the financial incentives offered by the Greek state.
According to a study released recently by Athens-based research and policy institute diaNEOsis, Greece now has the opportunity to attract more foreign film and TV productions and improve the skills and prospects of local professionals.
One of the main findings of the study is that the international filming industry is positively responding to the financial incentives introduced by the Greek government including the cash rebate scheme that covers 40 percent of the eligible expenses that incur in Greece for all beneficiaries.
Since the beginning of 2021, Greece has attracted 10 major film and TV productions budgeted at 8-20 million euros each.
These include the movie “Rise” that focuses on the life of Greek basketball star Giannis Antetokounmpo and was shot in Athens; the sequel of “Knives out” with Daniel Craig that was filmed in Porto Heli; and the “Crimes of the Future” by David Cronenberg with Viggo Mortensen that was filmed in Attica and Fthiotida.
Film tourism an opportunity for Greece
According to the diaNEOsis study, the filming industry offers significant growth opportunities to the Greek audiovisual sector, which in 2018 contributed to the Greek economy with only 433 million euros (0.26 percent of the annual GDP).
Meanwhile, incoming major foreign audiovisual productions indirectly benefit other sectors of the Greek economy such as tourism.
For example, in 2008, following the launch of the “Mamma Mia” musical that was filmed on Skopelos, Skiathos and Mt Pelion, tourism arrivals in the region increased by 5 percent compared to the previous year.
Moreover, during the last four years, Greece’s cash rebate scheme has funded a total of 176 productions – 94 domestic; 82 cross-border and foreign – with a total budget of 252 million euros.
Filming took place in 140 locations throughout Greece creating 43,746 jobs.
The challenges for Greece
Although Greece has attracted significant foreign cinema and TV productions during the last few years, its domestic audiovisual industry is confronted with major challenges.
The diaNEOsis study cites three reasons:
– although entrepreneurs respond positively to Greece’s financial incentives, the lack of specialized staff does not allow the country to effectively meet the increasing demand from local and foreign productions
– Greek producers have found it difficult to find crew for upcoming foreign and local productions in the fall of 2022 or even in 2023
– the shortage of specialized staff highlights the need for Greece to develop a new reliable educational and training system for professionals of all levels.The diaNEOsis study was conducted by the organization’s senior editor, Ilias Nikolaidis.