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Greek Tourism Bill Passed, Paves Way for Public-private Synergies

Photo © Hellenic Parliament / Aliki Eleftheriou

Photo © Hellenic Parliament / Aliki Eleftheriou

Greek lawmakers approved a tourism bill tabled in parliament last week which among others introduces tools that will enable public-private partnerships and sets out the terms of operation for destination management and promotion organizations (DMOs).

The draft titled “Standard Tourist Destinations of Integrated Management, Destination Management and Promotion Organizations, Thermal Springs of Greece, and Other Regulations for Tourism Development” was passed on Monday night, and is aimed at stimulating cooperation between investors, private companies, and local stakeholders.

“The bill brings a strategy that extends a network of tourism development tools to all regions. It is a huge asset that Greece is the number 5 tourist brand in the world. And we will go to all lengths to ensure that this is preserved with initiatives that will further strengthen the country’s tourism brands,” said Tourism Minister Vassilis Kikilias.

The minister went on to add that the priority will be to ensure that all of the country’s regions and municipalities can benefit from 320 million euros in Recovery and Resilience Funding which will go into tools such as ports, marinas, ski resorts, thermal springs, accessibility infrastructure, and digitization.

Photo source: Hellenic Association of Municipalities with Thermal Springs

Photo source: Hellenic Association of Municipalities with Thermal Springs

Commenting the law, Kikilias said it focused on development and strategically supported the tourism product responding to the needs of the sector while offering contemporary tools for growth to all. Greek authorities are hoping the new legal framework, which has cut red tape significantly, will also attract private investments in tourism.

Among others, the new law, Kikilias said, resolves the age-old issue of the utilization of thermal springs, the overhaul, preservation and development of Zakynthos’ famed shipwreck beach, lays the terms of operation for DMOs and includes a series of provisions on other tourism-related issues. 

One of the key points of the legislation is the creation of the country’s “Thermal Springs of Greece SA” company, which will design, oversee and manage the development of the country’s wellness tourism product while ensuring revenue stays locally, says Kikilias.

Lastly, the minister referred to the country’s winter tourism campaign launched last week noting that the goal was to promote winter and alternative destinations as well as city break holidays in efforts to extend the season.

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About the Author
Chicago-born and raised, Maria Paravantes has over two decades of journalistic experience covering tourism and travel, gastronomy, arts, music and culture, economy and finance, politics, health and social issues for international press and media. She has worked for Reuters, The Telegraph, Huffington Post, Billboard Magazine, Time Out Athens, the Athens News, Odyssey Magazine and SETimes.com, among others. She has also served as Special Advisor to Greece’s minister of Foreign Affairs, and to the mayor of Athens on international press and media issues. Maria is currently a reporter, content and features writer for GTP Headlines.
  1. MarLo Reply

    Two challenges lie ahead for all future private public partnerships worldwide:
    1. Free movement (travel) and trade of ALL people anywhere in the world via our OWN passports
    2. Utilization of freedom money bitcoin.
    Decentralized peer to peer crypto is the new reality
    Honor the (supreme) rights of people of the world and investments will follow.

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