International hospitality group Accor has announced the launch of the Emblems Collection, a unique global portfolio of boutique hotels and luxury resorts.
Emblems Collection is launching with a magnificent flagship hotel – the Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province, slated to open in December 2022.
With 64 extraordinary suites and two magnificent ballrooms, the new Emblems Collection hotel offers an exciting mix of atmosphere, grandeur, style and innovation. The Guiyang Art Centre Hotel, Emblems Collection features a swimming pool, spa and fitness area, stylish bars, lounges and restaurants.“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish,” Accor Chairman & CEO Sébastien Bazin said.
Hotels and resorts joining the Emblems Collection will fall into three categories:
• Emblems Collection Heritage
• Emblems Collection Retreat
• Emblems Collection Signature
Mykonos among Collection’s short-listed destinations
With a plan to grow the collection to 60 properties by 2030, Accor is actively seeking new properties to be part of Emblems Collection in targeted destinations across the globe including Paris, Prague London, Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow and New York, among others.
For the Emblems Collection Retreat, short-listed destinations include the Greek island of Mykonos, as well as Tuscany, Bodrum, Algarve, Bali, Australia’s Gold Coast and Mexico’s Riviera Maya.
Designed for independent hoteliers
The Emblems Collection brand is designed with the needs of independent and boutique hotel owners in mind.
For those seeking to upgrade their property’s luxury status and give their global profile a boost, the hotel brand standards of the collection are flexible, light, and easy to attain, with opportunities to sign franchise agreements – the only Accor luxury brand to offer this option.
The new brand will encourage its hotels to retain their unique identities, which is important to hoteliers who have invested in creating a certain style for their hotel and/or market.