Greece is getting ready to shine the spotlight on its less-explored destinations that are ideal for winter tourism holidays, Greek Tourism Minsiter Vassilis Kikilias said on Thursday.
Speaking on Open TV, the minister informed that short videos are being filmed in various Greek destinations to be included in the new winter tourism campaign scheduled to launch this month.
“This is the first time that the Tourism Ministry and the Greek National Tourism Organization (GNTO) are launching such a campaign. All the winter destinations in all the country’s regions deserve this promotion,” he said.
The minister underlined that the campaign is expected to boost business for the hospitality and trade sectors, including shops, restaurants and cafes.
The new campaign, which will run for three months, will promote the country’s mainland destinations in all regions of the country with a focus on mountains, lakes, ski resorts and mountain trails.
A special section will be included on the Visit Greece website (www.visitgreece.gr) so travelers can find all the information they need.
“Tourism is a key driver of the country’s economy and development. Our focus is to help the average Greek family prosper,” the minister said.
Moreover, Kikilias said that hotel bookings for the Christmas holiday are showing an upward trend.