US media and entertainment conglomerate Warner Bros has selected the Greek island of Rhodes as the filming location of four productions of its reality TV dating shows “The Bachelor” and “The Bachelorette”.
According to an announcement by the South Aegean Tourism Initiative, some of the episodes of “The Bachelor” have already been aired by major TV networks in Denmark and Sweden, while new episodes will soon launch on Finnish media.
“Rhodes is promoted to the Scandinavian countries though 100 hours of TV program, aired on major television stations during prime time,” the announcement said.
Denmark’s production for “The Bachelor” was the first shot on Rhodes in September 2020. The 20-hour program was broadcast by TV2 last June.
The episodes of the Swedish production followed as filming took place on Rhodes in April. The season launched on TV4 on September 6, with a 40-hour program.
Meanwhile, the Finnish production of the reality TV show is expected to start filming on Rhodes next week. “The Bachelor” will launch on Finland’s MTV in the next months.
In addition, in November, the new episodes of Warner Bros’ “The Bachelorette” – also filmed on Rhodes – will start airing on Swedish TV.
Benefits for Rhodes tourism
The South Aegean Tourism Initiative estimates that the aforementioned productions will have a positive effect on Rhodes in terms of tourism bookings for 2022.
Meanwhile, arrivals from Denmark started picking up pace in June 2021 – when ‘The Bachelor’ began airing in the Danish market.
“Rhodes welcomed more Danish travelers in July and August compared to the same period not only in 2020 but also in 2019,” the Initiative said.
In July 2021 Rhodes received 20,829 Danish travelers instead of 20,115 in July 2019, prior to the coronavirus (Covid-19) pandemic.
Also, in August, the number of inbound Danish travelers reached 15,674 compared to 13,303 during the same months in 2019.