The Greek National Tourism Organization (GNTO) and low-cost carrier Ryanair will run a joint communication campaign with the aim to strengthen Greece’s position as a tourism destination in the British, German and Italian markets.
According to an announcement, the country’s “All you want is Greece” campaign will promote the Greek islands as a “must” destination for a summer getaway through Ryanair’s owned channels as well as external digital platforms.
“We are delighted to partner with the GNTO and work together to rebuild Greece’s leading tourism industry. This partnership will promote the wonders of this beautiful region and highlight each of Ryanair’s routes to the islands, which have proven to be a clear favorite among our customers,” said Ryanair Director of Marketing Dara Brady.
Meanwhile, Ryanair has significantly increased connectivity to/from the Greek islands with new routes and additional frequencies from all across Europe.
“We are sure that Ryanair ‘s customers will enjoy the crystal-clear waters and sandy beaches as well as the mouth-watering gastronomy of Greece. Undiscovered island gems are waiting to be discovered and unique cultural treasures can be explored throughout the breathtaking landscapes of both the mainland and the numerous Greek islands,” GNTO Director for UK & Ireland Emy Anagnostopoulou said.