The four-month initiative through a specially designed web page (in English, French and German) aims to promote Greece as an ideal holiday destination to the German, French and UK markets offering Mastercard holders access to select accommodation, transport, experiences and privileges.
“At this extremely critical juncture we have joined forces to attract more and better quality tourism, to extend the tourism season, promote authentic experiences throughout the country, but also to promote our important destinations,” said GNTO Secretary General Dimitris Fragakis.
The deals are made possible through Mastercard’s collaborations with booking.com, rentalcars.com, Aegean Airlines, Seajets, Aegean Speed Lines, AVIS, Aldemar Resorts, Grecotel and Atlantica Hotels & Resorts, as well as with Greek products and services Apivita, Ergon Foods, B&E Goulandris Foundation Athens, Museum of Contemporary Art Andros, Trekking Hellas, and Be a Greek Travel Experiences.
“Utilizing modern and innovative tools and expanding the networks of collaboration with Greek companies, we strengthen our tourism product in a year when tourism is a central pillar in the effort to recover our economy,” he added.
Aspa Palimeri, Mastercard country manager Greece, Cyprus and Malta referred to the company’s new collaborations and synergies that will “add value to the experiences of our visitors, further enhancing the goal of our joint campaign”.
She underlined that supporting Greek tourism is still a strategic priority for Mastercard.
“We are proud that our cooperation with the Greek National Tourism Organization continues to develop through even more dynamic actions which aim to substantially upgrade the country’s tourism product,” Palimeri said.
The campaign will be promoted through selected channels such as Display, Google search, native ads and social media networks.