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Greek Tourism Recovery on Agenda of Xenia 2021 Expo

Greece’s tourism professionals will gather at the Metropolitan Expo in Athens during November 27-29 to participate in the Xenia 2021 expo and discuss on the development of a new model for Greek tourism in the post-Covid-19 era.

According to an announcement by Forum SA, the organizer of Xenia, the expo will highlight the main pillars on which this new development model will be based.

Xenia 2021 also aims to present innovative solutions and ideas that will help hoteliers and hospitality entrepreneurs in general to further develop their businesses in the demanding environment of the post-Covid era.

“Xenia 2021 is a useful and necessary tool in our effort to improve tourism infrastructure in the next day for Greek tourism,” Greek Tourism Confederation (SETE) President Yiannis Retsos said.

With exhibitors coming from every sector of Greek hospitality, the expo will also offer the opportunity tourism professionals to exchange ideas and seal business deals.

Xenia special events

Tourism Minister Elena Kountoura was among the speakers of the 1st Hospitality Forum. Photo Source: Xenia

Xenia 2021 will also host the 5th International Hospitality Forum and the Xenia Digi Hotel event.

Organized by the Hellenic Chamber of Hotels (HCH), the 5th International Hospitality Forum, will take place with the simultaneous physical presence of guests.

Representatives of international tourism brands and prominent speakers will analyze ways to redesign Greece’s tourism strategy based on global market trends.

“Xenia 2021 marks the beginning of a new era for Greek tourism. The way to tourism recovery is through the improvement of our product,” HCH President Alexandros Vassilikos said.

Furthermore, the Xenia Digi Hotel aims to become a think tank that will highlight the latest developments, trends and challenges in global tourism in the post-Covid-19 era.

Hospitality professionals to visit Xenia 2021

In an attempt to determine the intention of tourism professionals to participate in Xenia 2021, Forum SA has presented the results of a nationwide online survey conducted during May 5-12.

According to the survey, 79.8 percent of Xenia’s visitors believe that in November, conditions will be right for Forum SA to carry out a safe event.

In addition, 84.5 percent of respondents consider Xenia 2021 a very important event for the recovery of Greek tourism.

Furthermore, it is “highly possible” for 79,8 percent of respondents to visit Xenia 2021.

“Xenia 2021 sends a powerful message of optimism regarding the ‘day after’ for Greek tourism. In a new, challenging environment, investing in quality is the way to recovery,” Hellenic Hotels Federation President Grigoris Tasios said.

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