WTTC is encouraging travellers from around the world to get involved and share their stories using hashtags #reunite.
The World Travel & Tourism Council (WTTC) on Monday launched a new campaign and is calling on governments around the world to restart international travel and enable the world to ‘Reunite’ once again.
After more than a year of lockdowns around the world due to the coronavirus (Covid-19) pandemic, the new campaign will showcase the importance international travel has on individuals, businesses and communities, all of which benefit from a thriving sector.
It will also encourage travellers to share with the world, the positive impact travel makes to their lives and mental well-being.
Through its social media channels, ‘Reunite’ will urge people from all corners of the globe to share their own stories of how tourism has made a difference and changed their lives.
WTTC believes whilst Travel & Tourism makes a significant contribution to economies around the world, it also provides an essential way for individuals to connect, experience and discover cultures around the world.
The campaign launched Monday with a feelgood and positive video showing how now is the time to get the world moving again, to reunite families, friends, colleagues, and communities.
According to the WTTC, as vaccination rollouts advance in many countries around the world and as cases begin to drop, it is important for governments to recognise what Travel & Tourism brings to the economy and the population as a whole.
“It is equally as important to recognise that some regions and countries are still battling to put the pandemic under control, and that the majority of vaccinations have been in developed countries. This means that the pandemic will continue to spread in those countries that don’t have equal access to vaccines,” the WTTC said.
This new campaign comes after WTTC’s drive to responsibly rekindle the wanderlust of travellers through its previous ‘Together in Travel‘ campaign, despite the multiple global challenges posed by the COVID-19 pandemic.
“For the past year WTTC has been hugely invested in advocating for the social and mental benefits of Travel & Tourism. Through this campaign we are hoping to help kickstart the recovery of our sector through a truly worthwhile experience: reuniting with those who matter most to us,” WTTC Senior Vice President Virginia Messina said.