The Arcadia Chamber has launched a new campaign that aims to promote the area’s tourism offerings and support the recovery of local tourism enterprises that have been impacted by the coronavirus (Covid-19) pandemic.
Located in the Peloponnese, Arcadia attracts domestic and international travelers all year round due to its diverse landscape that combines coastal areas – like Astros – with mountainous regions – such as Menalon.
Running under the title, “This is Arcadia”, the new campaign features a four-minute video that reveals the region’s unique landscape, unexplored locations as well as the numerous experiences that visitors can have in Arcadia all year round.
Speaking during a press event on Monday, Arcadia Chamber President Yiannis Troupis, announced that the campaign will run on social media and aims to contribute to the re-branding of the destination, along with other activities such as events, exhibitions and fam trips.
“The video presents all the competitive advantages of Arcadia and creates a new narrative for the destination with images, colors, and feelings combined with exceptional music,” he said.
The video also promotes Arcadia as an ideal destination for alternative travel and family trips.
In a video message, Tourism Minister Harry Theoharis welcomed the initiative and said that the Chamber’s activities contributed to the promotion of Greek tourism.
“The land of Arcadia represents Greece’s four seasons. With proper planning and methodology Arcadia can become a prime tourism destination and contribute to the strategic transition of Greek tourism. Furthermore, the extension of the tourism season, the attraction of new visitors and the promotion of Arcadia’s comparative advantages will bring multiple benefits to the local community and contribute to the quality improvement of the destination,” the Greek minister said.
Campaign to run in Greece and abroad
The video of the Arcadia Chamber will run in parallel with Greece’s tourism campaign “All you want is Greece” and be promoted through the Visit Greece application and website.
“It will be a pleasure to host the video of Arcadia and additional tourism material on the Visit Greece app and new website – to be presented soon. In addition, as Greece’s ‘ambassadors‘ to other countries, the GNTO offices will promote the video of Arcadia abroad,” Zikos said.
Apart from international travelers, the Arcadia video also aims to attract Greeks that live abroad.
“This exceptional video will reach over 3,000 organizations of Diaspora Greeks as well as media throughout the world,” Deputy Minister for Diaspora Greeks Konstantinos Vlasis said during the event.
Apart from the four-minute video, the tourism campaign of the Arcadia Chamber will include events for the campaign’s promotion in Tripoli, Athens and other major Greek cities; activities on social media and the online press; participation in exhibitions in Greece and abroad; fam trips and gastronomy festivals.