Greece’s 2020 tourism campaign, “Greek summer is a state of mind”, clinched two awards at the Japan World’s Tourism Film Festival.
The campaign competed along with 1,327 participants from all over the world and won the second prize in the “Tourism Destinations – Country Award” category, along with a special award as the “Best Video in Social Responsibility”.
Organized for the third consecutive year, the Japan World’s Tourism Film Festival aims to promote “better tourism” by focusing on tourism films, awarding outstanding films and filmmakers, and promoting digital marketing campaigns.
The “Greek summer is a state of mind” campaign launched in summer 2020 – after the outbreak of the coronavirus pandemic in Europe – with the aim to inform international travelers of the experience the Greek summer offers, which goes beyond the “sun and sea” and provides feelings of freedom, happiness and anticipation for better days to come.
The campaign was designed and created by Marketing Greece, Thanassis Papathanassiou of Frank and Fame, Steve Vranakis, who last year served as CCO of the Greek Government, Thomas Varvitsiotis and Elias Tsaousakis, in collaboration with the Greek National Tourism Organization (GNTO) and the Tourism Ministry.
The campaign was granted rights free for use by the tourism ministry and the GNTO for the promotion of Greece and its tourism internationally.