Speaking to representatives of Greece’s boat owners associations, Fragakis said that marine and yachting tourism will be the theme of one of the GNTO’s four micro-campaigns to run through specialized videos in the coming weeks.
According to Fragakis, the GNTO’s new long-term communication strategy will focus on thematic forms of travel that can be adjusted to the interests of potential travelers.
Furthermore, the specialized videos will run in parallel with Greece’s strategy to promote the country as a “sea and sun” destination.
Fragakis presented the GNTO’s new campaign during an online meeting with representatives of the Greek Professional Yacht Owners Bareboat Association (SITESAP) and the Hellenic Professional Yacht Owners Association (EPEST).
The impact of Covid-19
It is estimated that yachting tourism contributes to Greece’s GDP by 1.9 percent on an annual basis. However, during the past year, the sector has been severely affected by the coronavirus (Covid-19) pandemic and the travel restrictions imposed worldwide.
During the online meeting, SITESAP President Paris Loutriotis and EPEST President Antonis Stelliatos said that apart from the ban on departures and arrivals, the sector has also been affected by the inability of tourists and boat charter companies to travel from major international source markets such as North America, Asia and the UK, to Greece.
Loutriotis stressed the need to promote Greece’s coastal areas and the islands, and referred to the Peloponnese as a region that has the potential to become a prime yachting destination.
Furthermore, Loutriotis and Stelliatos called for the creation of a new professional marina in Attica in order to cover the need of professional boats for additional berths.
In addition, they stressed the need for the GNTO to include fam and press trips in its campaigns for yachting as well as promote the sector in international exhibitions.