Worldwide travel retail platform, Travelport, on Wednesday launched a new visual identity, which has been created as part of the company’s first ever end-to-end rebrand.
“Travelport has transformed,” said Chief Executive Officer Greg Webb, adding that the company is now fully focused on what it does best: connecting buyers and sellers that share the passion for delivering exceptional travel experiences.
According to Webb, through the transformation, Travelport is embracing its strengths – its agility, its independence and its ability to make the bold long-term decisions needed to simplify travel’s complex ecosystem.
“Our new brand reflects all this – who we’ve become, through our investments in the right people, products and technology and our vision for the future, as we get ready for a year of significant advances for Travelport,” he said.
“We’re proud to show it to the world today and are looking forward to following it up very soon with the launch our next-generation platform, which will change the game in travel retailing,” the company’s CEO added.Travelport’s rebrand was overseen by Greg Webb and Chief Marketing Officer, Jen Catto, who joined the company in September 2020.
“This is a holistic rebrand”, said Catto. “While we’ve kept the essence of what makes Travelport great, we’ve refined our vision, what we stand for, how we act, how we look and how we market our business. Most importantly, this is a new promise we’re making to our customers; we’ll work harder for you than anyone else to build a better, simpler and smarter future for travel retailing.”
Travelport’s new visual identity can already be seen on its website and social media channels, which now include Instagram. The full rebrand of all assets, including products and office spaces, will be completed in the coming months.