The Greek National Tourism Organization (GNTO) is looking into ways to promote Greek gastronomy and connect local cuisine and products with tourism.
Speaking during an online event last week, GNTO President Angela Gerekou said that the Mediterranean diet is a significant – yet untapped – national asset, which incorporates three prime values: wellbeing, respect for the environment and destinations with unique cultural identity and diversity.
“Conditions have matured for the promotion of new solutions that a few years ago were considered unreal. Greece can become a country of wellbeing for both locals and foreigners,” she said.
Gerekou added that the GNTO could act as a link between local producers, their authentic quality products and visitors, as well as a point of reference of high value for the connection of the agrifood and tourism sectors.
According to the GNTO’s president, the organization will continue to enhance diversity and strengthen the brand name of each region in all sectors – beyond tourism – with emphasis on quality and best practices.
“Wellbeing is so much more than food and products. It is the happy Greek way of life and thinking ,” Gerekou noted.
The GNTO President also called for coordination and synergies between stakeholders and added that Greek products have an affect on travelers who then act as Greece’s “ambassadors” and share their experiences with others.
Gerekou participated in an online event on handicrafts, gastronomy and their connection with tourism that was recently organized by the Heraklion Municipality and the Development Association of Women Entrepreneurs of Crete. Also present at the event was Rural Development and Food Minister Spilios Livanos.